![]() ![]() Not only were we proud of the amazing content we had, but also that we launched with more new games than any gaming service had ever launched with before. We were defining a new category with the first gaming subscription service for mobile, desktop and living room, and challenged ourselves to launch with 100 brand new titles that would capture the quality and fun that we wanted the service to represent. Q: What challenges did Apple face prior to launching the service? After launching the service?įischer: Launching the service was very exciting for us, but also quite daunting. The kinds of games we're showcasing on Arcade continue to help define the App Store as the world's best marketplace for games, and iOS the world's most vibrant gaming platform, with Apple Arcade being complementary to the App Store's massive catalog of games. The mobile gaming subscription model is an exciting new direction for us. When we launched Apple Arcade, we were thrilled by the reception from both players and developers. Arcade will also likely keep adding larger, more console-style, graphics-intensive games like NBA 2K23 as Apple improves the capabilities of its iPhones, iPads and Mac computers. In 2023, Arcade subscribers can expect more improvements to the service - potentially another big platform refresh like we saw in April 2021, which led to the release of 32 games along with better library organization. In addition to adding and updating content, Arcade removes older games every so often, likely as a result of expired contracts. Now, for the equivalent price of one console game a year, Apple Arcade offers subscribers who pay $5 a month access to hundreds of games in categories like puzzle, nostalgia, mystery, sports and kids, as well as titles with multiplayer and social features. When first announced, Arcade sounded full of possibilities and like a breath of fresh air for mobile gamers who were tired of racking up bills from in-game microtransactions for items like a new look for their character or more power-ups to beat a particularly hard level. Apple introduced its subscription gaming service, Apple Arcade, in 2019.
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